Affiliations: 1Exponential HealthTech Advisors, LLC; 2Dinocrates Group LLC
Corresponding Authors: Jim St. Clair, jim.stclair@dinocrates.com; Ann Ingraham, ann@ehtadvisors.com
Keywords: Blockchain, Business Models, Fourth Industrial Revolution, Global Healthcare, Healthcare, Internet of Medical Things, IoMT
Section: Discussion
Editor’s note: This article is one of an ongoing series covering topics published in conjunction with the Health Information Management and Systems Society (HIMSS) describing the development of blockchain technology and its applicability to healthcare.
As described by the World Economic Forum (WEF),1 the fourth industrial revolution is here and is changing business models across every industry vertical. This revolution includes digital technology, big data, artificial intelligence, distributed ledger technology (DLT, or blockchain), and analytics, and represents new ways in which technology is being integrated into societies.
This changing interaction with technology will impact business models. Traditional business models are historically based on a centralized framework for delivery of goods and services to the consumer. The new business model is based on the decentralization of the creation and delivery of goods and services. At the core of the new model, organizations must demonstrate value-creation and value-delivery, while ensuring their solutions are secure, scalable, and interoperable to remain competitive. A decentralized business model built on a blockchain framework can provide the decentralization and security needed for this industry shift.
Each revolution created shifts in business models. The industrial revolutions of mechanical production (first), science and mass production (second), and the digital revolution (third) have disrupted how society operated between 1784 to this day. Prior revolutions1 occurred within 100 years of each other (1784–1870 and 1870–1969); however, the fourth revolution is on an expedited trajectory—occurring about 50 years after the third revolution in 1969. Similar to past revolutions, the fourth revolution requires a shift in business models to ensure growth while maintaining resilience and sustainability.
The WEF argues that we are experiencing the fourth industrial revolution, in which technology and humanity merge as “cyber-physical systems,”1 and these systems may potentially incorporate distributed ledger technology as part of cryptographically secure, decentralized infrastructure. In the new world of cyber-physical systems, healthcare organizations are not exempt from the need to have a clear definition and understanding of value delivery, and will need to be ready to implement and adopt technology to remain relevant in the new paradigm. In addition, relevance and sustainability require operating within a trusted ethical framework that addresses data governance, access, security, identity management, accountability, and transaction authentication.
The innovation spurring the fourth industrial revolution in the healthcare industry is centered on the Internet of medical technology (IoMT),2 which will digitally connect approximately 50 billion3 medical sensors, devices, and machines to collect and monitor patients’ health. Promoting the expansion of IoMT requires an enabling framework of standards and regulations that promote scalable and secure solutions, policies that drive change, interoperable data-enabled infrastructure, incentives and investments, a skilled and capable workforce, collaborative multi-stakeholders, and continual innovation and entrepreneurship. Blockchain technology can serve as a potential infrastructure to drive these capabilities for the expanded use of IoMT. Blockchain-enabled disruption of the status quo is primed to hit areas such as healthcare supply chains, research, payment, and care delivery systems.
To date, conventional healthcare service models constrain diagnosis and care delivery geographically to the hospital, doctor’s office, or community-based clinics. On the contrary, IoMT, enabled by blockchain, allows for an increasing venue from which patients can choose more cost-effective alternatives to monitor and diagnose their health conditions regardless of their geographic location. By converging Bluetooth technology, wearable medical devices, and smartphones, one can enable remote health monitoring in the diagnosis and treatment of health-related conditions, while shifting the power dynamics between the patient and the provider. IoMT also enables increased collaboration between the doctor and the researcher to achieve a better understanding in the treatment of clinical conditions and disease.
Taking advantage of IoMT business opportunities requires developing a blockchain strategy for implementation, evolution, and sustainability. Organizations seeking to explore this should consider the following steps in the process:
The fourth industrial revolution will leave its mark on global healthcare. In spite of its size, complexity, and regulations, healthcare is poised for rapid change. News stories are published daily about disruptions to traditional industries and businesses because of its advances. Telemedicine evolves into virtual care encounters. Remote patient monitoring is critical to chronic disease management. Artificial intelligence and machine learning supplant call centers and provide key tools in diagnostic radiology. Personal devices collect and disseminate health information and provide real-time monitoring of chronic conditions. The rapid and expansive availability of health data allows for proactive interventions and transfers care into the sphere of wellness, enabled by predictive analytics. The new healthcare delivery system will have new cost modeling, advanced revenue-cycle options, and increased price transparency, all of which empowers the patient and the family to make better choices.
Blockchain can serve as an enabler for all of these disruptive technologies. As discussed in our previous Health Information Management and Systems Society articles, blockchain provides a “transactional framework” that ties together these new processes in healthcare while enabling a new approach to identity and patient control of data and information. Blockchain, through the use of crypto coins and tokens, can even support new ecosystems of value and incentivization that could drive new ways to interact with health and life sciences. As blockchain technology supports this revolution’s impact, businesses will need to be prepared to adjust their business models and governance structures to benefit from this revolution.
No funding was associated with the development of this publication.
The authors state they have no known conflict of interest.
Both authors are members of the Health Information Management and Systems Society Blockchain in Healthcare Task Force. Jim St. Clair, Ann Ingraham, Dominic King, Michael B. Marchant, Fletcher Cotesworth McCraw, and David Metcalf were involved in the original draft preparation. Jim St. Clair and Ann Ingraham were responsible for review and editing of the article.
1. | Davis N. What is the fourth industrial revolution? [Internet]. World Economic Forum; 2016 [cited 2020 Mar 9]. Available from: https://www.weforum.org/agenda/2016/01/what-is-the-fourth-industrial-revolution/ |
2. | Internet of Medical Things Revolutionizing Healthcare [Internet]. The Alliance of Advanced BioMedical Engineering; 2017 [cited 2020 Mar 9]. Available from: https://aabme.asme.org/posts/internet-of-medical-things-revolutionizing-healthcare |
3. | Seliem M, Elgazzar K. BIoMT: Blockchain for the Internet of Medical Things [Internet]. BIoMT: Blockchain for the Internet of Medical Things—IEEE Conference Publication. IEEE International Black Sea Conference on Communications and Networking (BlackSeaCom); 2019 [cited 2020 Mar 9]. Available from: https://ieeexplore.ieee.org/document/8812784 |
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